Websites are essential to helping your company grow these days. However if you want to get the most out of your investment here are 5 things you need to consider
1. Who is this website for?
Your target market is important to consider for any marketing activity, bust especially your website, from copy style to image content your website needs to be targeted to hit the right notes for the right audience to help convert to sales.
2. What are you going to put on it?
This happens more often than you think. A small business needs a website built – because everyone has websites, so they hire a low cost developer to create a template and teach them how to update. Then when it comes to content, the whole website freezes. Since the company isn’t really sure what to put on there, they’ll often end up with one or two sentence pages, leaving the site feeling very empty. Content like videos, articles, images, even games and quizzes can all help improve the effectiveness of your website.
3. What do you want to acheive with your website?
Are you going to try to sell through your site, is it edcuational? a communication hub? a brand awareness tool? Whatever the goal of your website it’s an important consideration to make, ensuring you have the right targeted content and website structureto help you achive your goal.
4. How are people going to find your website?
Unfortunately getting users to visit your site is a lot more complicated than it seems, SEO is of course an important consideration to help get organic search traffic, but outside of that you need to consider a number of options, google adwords, partner advertising, social media promotion. Working out which pathway best suits your business.
5. What value will your website provide?
In other words: why would people want to come to your website? What do you give them that other websites in the market can’t. This will usually tie into your brand value proposition – what sets your brand and website apart from others.