Author Archives: Siobhan

Brave new ad expands Lynx brand

You might have seen the recent Lynx ad themed on doing amazing things: “Now can be amazing,” says the ad. “Go out, see amazing things. Get an amazing job. “ “Kiss the hottest girl” the ad continues, knowing the Lynx brand I prepare myself for another female objectification session from good old Lynx. Then this

Read More

On Nintendo Direct and the Cleverness of community marketing

In the realms of video games there tends to be 3 categories. Hardcore games – these are your Call of Dutys, FarCrys, Skyrims and Bioshocks Casual Games – these are your bejeweleds, flappy birds, and Farmvilles Nintendo Nintendo’s current branding is unique in the gaming market, it’s games are simultaneously considered hardcore and casual. It’s

Read More