Blog

Design Process: Redesigning book covers (fanjob) - Most people who know me, know that I am an avid reader and will happily digest 1-2 books a week. What a lot of people don’t know is that the book series that got me into reading is the “Obernewtyn Chronicles” a hugely popular series, written by an Australian Author. The last book in the

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RSPCA buddy challenge and using the power of the internet for not evil. - I get very excited when I see a social media campaign that gets people excited, and it’s even better when the message behind the campaign is for a genuine good cause. The RSPCA buddy challenge is just that – volunteers sign up and choose a buddy – could be a cat, dog, bird, reptile, horse,

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Brave new ad expands Lynx brand - You might have seen the recent Lynx ad themed on doing amazing things: “Now can be amazing,” says the ad. “Go out, see amazing things. Get an amazing job. “ “Kiss the hottest girl” the ad continues, knowing the Lynx brand I prepare myself for another female objectification session from good old Lynx. Then this

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Dog ads make me cry, but they don’t make me want to buy beer - By now you’ve probably all seen the 2015 Budweiser super bowl ads circulating social media. In true Budweiser fashion, this years ad features the adorable “best buds” draft horse and dog. I’ll admit straight up that this ad made me cry. What it didn’t do however is make me want to buy a beer. This

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The advice I’d give to new and emerging designers - A lot of people don’t talk about it, but being a designer is challenging. You throw your passion and energy into something, only to have a client turn around and ask if you can use a different shade of black for the font. Initially those first feedback sessions can be gutting, its enough to make

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On Nintendo Direct and the Cleverness of community marketing - In the realms of video games there tends to be 3 categories. Hardcore games – these are your Call of Dutys, FarCrys, Skyrims and Bioshocks Casual Games – these are your bejeweleds, flappy birds, and Farmvilles Nintendo Nintendo’s current branding is unique in the gaming market, it’s games are simultaneously considered hardcore and casual. It’s

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5 THINGS YOU NEED TO CONSIDER WHEN DEVELOPING YOUR WEBSITE. - Websites are essential to helping your company grow these days. However if you want to get the most out of your investment here are 5 things you need to consider 1. Who is this website for? Your target market is important to consider for any marketing activity, bust especially your website, from copy style to

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